Twitter App Store Company Comes to Central Square

Filed in Business, Featured by on March 31, 2010 0 Comments

centralsquareOneForty Inc is coming to Mass Ave Central Square in Cambridge.  This according to reports on the BBJ.  Cambridge is no stranger to cool start ups but we are always ready to welcome one more.  OneForty showcases and provides tools/apps for Twitter via their online store.  It was founded by none other than Laura Fitton who is somewhat of a Twitter evangelist.  She is also well-known for writing Twitter for Dummies.

The move from Brighton to Cambridge symbolizes both growth and probably better access to talent as the company grows.  Currently there are only 2 job openings on their site but hopefully that will change.  Fitton seems to shy away from the description of OneForty as a Twitter App Store but that seems to be the term that is being used.  She emphasizes more of the facilitation piece versus the flat out selling of Twitter Apps.

According to the BBJ:

Oneforty closed a $1.85 million Series A round in January from investors including Flybridge Capital Partners, Javelin Venture Partners and angel backers Dave McClure and Roger Ehrenberg.

Investments in start ups like OneForty demonstrate that vc firms do see value in Social Media.  The challenge is trying to come up with sustainable revenue models.  Being farther away from the Twitter home-base of Silicon Valley is actually seen as an asset with OneForty which hopes to bridge the gap with other Twitter user hubs like New York and London.  This is good news for Cambridge since it appears that would have OneForty staying in Cambridge for the longer term.  Fitton’s thoughts on using Twitter for business can also help differentiate the focus from other Twitter based start ups.

For more on OneForty:

BBJ on OneForty

TechCrunch on OneForty

Innovation Economy on OneForty

Welcome to Cambridge OneForty!

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